Coastal Clouds

Based in California, premium e-liquid brand Coastal Clouds wanted us to help them launch their product in UK retail shops and increase their online exposure. So we revamped their social media presence and created an influencer marketing campaign resulting in a huge buzz overseas and increased online sales by 188%.

The Gains

  • Increased monthly online sales revenue by 188%
  • Boosted Facebook UK fan base by 287.5%
  • Gained dozens of retailers in the UK that now carry their product
  • Doubled the e-commerce conversion rate in 3 months
  • Grew Instagram followers by 22% in the first quarter

How did we take a brand overseas and dominate the UK market and online scene?

Tactic #1

Produced full ad concept and execution to generate online sales. In a short amount of time, we increased the average order value by 52%, doubled the conversion rate and nearly tripled the average monthly online revenue.

Tactic #2

Created a competitor analysis of current market leaders and implemented a new brand voice across social media platforms. During this period, we saw 80% increase in website traffic from social media and a 33% increase in wholesale inquiries.

Tactic #3

Executed a content strategy successfully through fan contests, slick product photography and motion graphics – gaining a 22% increase in Instagram followers and 15% increase in Facebook fans.

Tactic #4

Launched a UK-wide brand awareness campaign by partnering with key industry influencers in each target city and launching massive giveaways. This generated an enormous buzz in the vaping scene, resulting in a 287.5% increase in Facebook fans, and distributors and retailers carrying the Coastal Clouds product line.

"Drip by Design is a great team to work with that shows a tremendous understanding of our company and products. Their expertise and creativity in social media and content production have been instrumental in our success today."

James Jenkins

Coastal Clouds Co.